Who we are
emberlanesolutions is a marketing and lead generation company. We provide marketing services — paid advertising, SEO, email marketing and analytics — to business clients, and we run our own advertising and quote-request forms for auto insurance. When a consumer asks to be matched with insurance options, we pass the request to licensed insurance agents, agencies, carriers, or comparison partners (our “Partners”).
We are not an insurance company, agency, or producer. We do not sell insurance, provide quotes, or give insurance advice. The Partner who contacts you is responsible for any quote, policy, or advice they provide.
Information we collect
Information you give us
When you complete one of our quote-request forms, we collect what you enter. Depending on the form, that can include:
- Name, phone number, email address, and mailing address or ZIP code
- Date of birth or age range, gender, and marital status
- Vehicle details such as year, make, model, ownership, and typical use or mileage
- Current insurance status, current carrier, and how long you have been insured
- Driver details such as license status and any driving history you choose to disclose
We do not ask for Social Security numbers, bank or card details, or medical records, and you should not submit them.
Business visitors who use the contact form on our home page do so through their own email client. The form opens a pre-filled email; nothing you type into it is stored by this website.
Information collected automatically
When you visit our forms and landing pages we collect your IP address, device and browser type, the pages you viewed, the advertisement, search, or campaign link that brought you to us (including click identifiers in the link), and the date and time of your visit. We use this to prevent fraud, measure our advertising, and document your consent.
Information from other sources
To check that a request is genuine, we or our Partners may verify the details you give us against third-party services — for example, phone line type and carrier, whether a number is active, email deliverability, and address standardization — and check numbers against do-not-call and suppression lists.
Session recording and consent records
Our forms and landing pages use site-visit recording technology provided by TrustedForm, Jornaya, and Microsoft Clarity. These tools capture how you interact with the page — such as clicks, scrolling, and the fields you complete — together with a timestamp, your IP address, and your browser details.
When you agree to be contacted, the consent-verification providers record the exact disclosure text you were shown and a snapshot of the page. Those records are hosted by the provider, not by us, so they can be produced unaltered if your consent is ever questioned. We share the record (or a link to it) with the Partner who receives your request, and with regulators or courts where required.
Microsoft Clarity is used to understand how visitors use our pages so we can improve them. Microsoft processes that data under its own privacy statement.
How we use information
- To connect you with licensed insurance professionals who can respond to your request
- To verify your contact details, and to detect bots, fraud and duplicate submissions
- To match your request to Partners who are licensed in your state and offer the coverage you asked about
- To contact you by phone, text, or email about your request, where you have agreed to that
- To keep the records needed to show you consented, and to honor opt-out and do-not-call requests
- To measure and improve our advertising, pages and forms
- To respond to business inquiries and deliver services to our clients
- To comply with law, enforce our Terms, and protect our rights and the rights of others
Calls, texts and Do Not Call
If you give your consent on our form, we and the Partners named or described in that consent may call and text you at the number you provided — including calls and texts made with automated technology, prerecorded or artificial voices, and AI-generated voices — about insurance products. Message and data rates may apply. Message frequency varies.
Consent is not a condition of any purchase. You can withdraw it at any time, by any reasonable means, including:
- Replying STOP to any text message (reply HELP for help)
- Telling the caller you no longer wish to be contacted
- Emailing contact@emberlanesolutions.com with your phone number and the words “Do Not Call”
We maintain an internal do-not-call list and process opt-out requests within the time required by law. Because Partners operate their own systems, you may also need to tell a Partner directly that you do not want further contact from them; we will pass your request on to Partners who received your information from us.
Text messaging opt-in data and consent are never shared with third parties for their own marketing purposes.
Your choices
- Calls and texts: see “Calls, texts and Do Not Call” above.
- Email: use the unsubscribe link in any marketing email.
- Cookies: use your browser settings, or the Global Privacy Control signal described below.
- Access, correction, or deletion: email contact@emberlanesolutions.com. Residents of certain states and countries have additional rights, described below.
Do not sell or share my personal information
You can ask us not to sell or share your personal information, including for cross-context behavioral advertising. To do so:
- Email contact@emberlanesolutions.com with the subject line “Do Not Sell or Share”, or
- Enable the Global Privacy Control (GPC) in a browser or extension that supports it. We treat a GPC signal as a valid opt-out of sale and sharing for that browser.
Opting out of sale means we will not pass future requests from you to Partners. If you later submit a new quote request and agree to be contacted, that new request is handled under the consent you give at that time.
State privacy rights, including California
Depending on where you live — including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and other states with comprehensive privacy laws — you may have the right to:
- Know what personal information we have collected about you, and obtain a copy
- Correct inaccurate personal information
- Delete personal information, subject to legal exceptions (for example, we must keep consent and opt-out records)
- Opt out of the sale or sharing of personal information, and of targeted advertising
- Limit the use of sensitive personal information, where applicable
- Not be discriminated against for exercising these rights
- Appeal our decision on your request, where your state provides that right
To make a request, email contact@emberlanesolutions.com. We will verify your request by matching the information you provide to the information we hold. You may use an authorized agent; we may ask the agent for proof of authorization and ask you to confirm your identity directly. We respond within the time your state’s law requires. To appeal a decision, reply to our response with “Appeal” in the subject line.
California notice at collection
In the past 12 months we have collected the following categories of personal information, from the sources and for the purposes described above:
- Identifiers (name, phone, email, address, IP address) — disclosed to Partners and service providers; sold or shared with Partners and advertising platforms
- Personal characteristics, which may include protected classifications such as age, gender and marital status — disclosed to Partners; sold to Partners
- Commercial information (insurance status, current carrier, vehicle details) — disclosed to Partners; sold to Partners
- Internet or other electronic activity (pages viewed, referring ad, device data, session recordings) — disclosed to service providers; shared with advertising platforms
- Geolocation derived from ZIP code or IP address (not precise geolocation) — disclosed to Partners and service providers
- Inferences drawn from the above to match you with a suitable Partner — disclosed to Partners
We do not collect sensitive personal information for the purpose of inferring characteristics about you. Retention periods are described under “How long we keep information”.
Visitors in the EEA and UK
Our consumer quote forms are intended for U.S. residents. Where the EU or UK General Data Protection Regulation applies to our processing — for example, for business contacts — Ember Lane Solutions LLC is the controller, and we rely on your consent, the performance of a contract, our legitimate interests in running and promoting our business, or compliance with a legal obligation.
You have the right to access, correct, erase, restrict, or port your personal data, to object to processing, and to withdraw consent at any time. Email contact@emberlanesolutions.com to exercise these rights. You may also complain to your local data protection authority; in Portugal, that is the Comissão Nacional de Proteção de Dados (CNPD).
Some of our service providers and Partners are located outside the EEA and UK. Where we transfer personal data internationally, we rely on adequacy decisions or standard contractual clauses.
Business clients and partners
If you contact us on behalf of a business — as a marketing client, an insurance agency or carrier, or another partner — we use your business contact details to respond, to set up and manage the commercial relationship, and to send related communications. We do not sell business contact information.
How long we keep information
We keep quote-request data for as long as needed to deliver it, to resolve disputes with Partners, and to meet our legal obligations. Consent records and opt-out records are kept for at least the period during which a claim about the contact could be brought under applicable telemarketing laws. When information is no longer needed it is deleted or de-identified.
Security
We use administrative, technical, and physical safeguards appropriate to the information we hold, including encryption in transit and access controls. No system is perfectly secure, and we cannot guarantee the security of information transmitted to us.
Children
Our services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has submitted information to us, contact us and we will delete it.
Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top of the page shows when it last changed. Material changes will be posted here before they take effect.
Contact us
Privacy requests: contact@emberlanesolutions.com
Mail: Ember Lane Solutions LLC, R. dos Mártires da República 7 3º Dtº, 8800-685 Tavira, Portugal